ALWAYS KEEP YOUR BRAND IDENTITY!
Keep your own brand, identity, and local market share. Never Re-brand your name away. That’s why we prefer Certified Collision Group and became a Vendor for them.
Franchise websites give Authority only to the Franchise name. It isn’t easy to rank your own name inside of a franchise website FULL of body shops. Some even take your Google Business Page and put it in their name, giving them ALL the authority (and it’s against Google’s rules).
An Independent Body Shop can brand its own name easily in the community by digital marketing and community involvement.
When you are stuck on a website full of competitors, they may choose to drive elsewhere or lose interest and bounce because their websites are packed full of stuff about other shops. They want to know why they need you.
By keeping your own identity, you can easily become the Authority!
We have evaluated thousands of websites over the last 8 years and have determined most body shops are not prepared for the digital onslaught of consolidators. Combine a weak website structure, poor social media engagement, poor reputation management, and a limited amount of reviews from your raving fans, and the consolidators will take over quickly.
In this day and age of self-serve convenience, people just want their car fixed.
Where do you think they’ll go?
They turn to their digital device and search for a body shop’s SERVICES – NOT the Body Shop Name…
CONFIDENT YOU’LL SHOW UP?