HOW TO HANDLE CONSOLIDATORS IN YOUR AREA
What’s Your Plan?
Consolidators are in your market now or they’ve been researching your market to see where to land. Right now they are doing their due process to see if it makes sense to “put up a shop” just down the street from yours. They are literally everywhere we turn.
A 2018 article in Fender Bender mentioned that the consolidators growth strategy will be to grow larger at a faster rate than previously.
What is your strategy to compete or keep them out of your market altogether?
WHAT MAKES A GOOD CONSOLIDATOR MARKET?
When a consolidator tries to determine their next market to enter there are several factors they look at:
- Number of cars and drivers
- The age of drivers
- Income of each area
- Insurance & claim statistics
- How many other auto body shops are already there
They typically have an almost unlimited amount of financial resources, staff, and software to help determine who the major players are and who will be their main source of competition, if anyone at all.
They look at the “digital footprint” of the local shops to see if any are dominating in search, social media, and reviews.
The consolidators will key in on any weakness they see. If they can determine that they’ll make a profit, they’re ready to break ground.
We hear all the time that shops want their website to look like consolidators – No, you don’t.
WHY DO BODY SHOPS NEED THEIR OWN BRAND?
You must keep your own brand, identity, and market share. That’s what the consolidators want most – an area to totally take over!
Are you doing anything to protect and enhance your name in the market? We can’t guarantee you anything, but we can guarantee that to pay a so-called local “SEO expert” a few hundred dollars a month isn’t going to do anything other than lose a few hundred dollars a month.
We have evaluated thousands of websites over the last 5 years and have determined the average body shop is not prepared for the digital onslaught of consolidators. Combine a weak website structure, poor social media engagement, poor reputation management and a limited amount of reviews from your raving fans, and the consolidators will take over easily.
In this day and age of self-serve convenience, a car accident is very inconvenient and people “just want their car fixed”. Where do you think they’ll go? They turn to their computer, smartphone or digital device and simply “search” for a body shop…Confident you’ll show up?
HOW CAN SEO HELP?
We are SEO Specialists first and foremost. For the last 5 years, all we have done is automotive SEO, website creation and keyword content structure. We also offer a full suite of digital marketing tools for “off Page SEO” that help EVERY auto shop out there.
We don’t just manage your digital presence, we help it grow using data and tested SEO techniques.
At Auto Web Tuners, we make your website speak to the Search Engines using a language developed in collaboration with Google, Bing, and Yahoo. The content with keywords is optimized and then its structured like a map, just as the search engines developed years ago.
SEO structure has been used for many years and tweaked as the algorithms change. It’s important that we keep up-to-date. It takes time to learn and once you learn it, it works EVERY. SINGLE. TIME.
We have substantial data proving our ability to back up what we say. We have brought shops from the brink of ruin to the forefront in their local market. It’s really one of the best feelings to know we actually helped save a community business along with its jobs 😉
We can be your best friend when it comes to competing with the consolidators or holding them back.
HOW SEARCH ENGINES SEE YOU AS AN AUTHORITY
When your social media starts picking up, Google sees you as part of the community that people Know, Like and Trust. Once you become the Authority, it starts to snowball. When your website starts getting more and more clicks, you are now Relevant in the Search Engines.
There is no way to stop it once it’s deemed you an Authority. You can KEEP the ball rolling faster with just a few tweaks. If you never do another thing to your website, you’ll get FREE traffic forever.
Or, you can continue with ongoing SEO. Then, your shop will always be Relevant and the Overwhelming “Authority” Option down the First Page of Search.
We have data to prove what our work has produced from many industries and will be glad to share it with you.
HOW IS YOUR DIGITAL AGENCY HELPING YOU?
Do you even know what to ask? Is there transparency? How do you validate their existence except for making the monthly payment? Reports are great, but have they taken the time to explain them and the data? You need to know what they are doing and how it’s going to help you.
We started Auto Web Tuners 6 years ago to give the small automotive shop and midsize MSO’s a digital leg to stand on.
- We help you compete against everyone – not just the consolidators.
- Our niche market is body shops for a reason. Several of our team at Auto Web Tuners have been in the body shop, insurance, and towing industries.
- We work with hundreds of clients every month – shops and automotive businesses of all sizes.
- We’ve worked with all industries and have developed digital marketing strategies that work for everyone.
- We choose to work with body shops knowing their need is real. We’ve got your market down!
- Providing transparency at every turn is how we have made it in this vertical for so long. We show you exactly what’s wrong and how we’ll fix it. Then, we show you our data to prove our work.
- No guessing or wondering ever! We let the data tell us what is happening to make any changes or additions to your marketing.
- Our leaders have taken numerous SEO and content conversion optimization classes.
- We take continuing education courses each year and attend workshops just like you do.
We are in this to win – just like you!
Ask questions. Know what is going on with your web presence.
Or CALL US!
SOME PEOPLE THINK SEO IS EXPENSIVE.
BUT, WHAT’S THE COST OF BEING 98% INVISIBLE IN SEARCH?