BODY SHOP CASE STUDIES

Using SEO AND Programmatic Marketing for One Year.

The Results Exceeded Their Expectations.

NO DRP – NO PROBLEM

Done-For-You Managed Marketing by SEO Specialists.

BODY SHOP CASE STUDIES

Using SEO AND Programmatic Marketing for One Year.

The Results Exceeded Their Expectations.

NO DRP – NO PROBLEM

Done-For-You Managed Marketing by SEO Specialists.

GET MY BODY SHOP FOUND WHEN CONSUMERS NEED US
GET MY BODY SHOP FOUND WHEN CONSUMERS NEED US

WHY SEARCH ENGINE OPTIMIZATION?

Using a mix of Website Structure, Dynamic Content Creation, Social Media, and Directories we make your Brand the Authority in your community and online.

  • The more your website is Delivered in Search, the more it shows search engines like Google your brand is RELEVANT.
  • When your Brand becomes Relevant, it is then considered the “Authority”.
  • The more your Brand becomes an Authority in searches, additional Keywords from Your Website will start to show up FIRST.
  • When your “Intent Keywords” become the Authority in search, your business will be the one delivered in a Voice Search. We have proof of that. Let us show you – learned this in an SEO class just this year!
  • Even Directories are your friend! Our shops ALWAYS show up before the directories, but they can help you too. YEXT uses directories like Angie’s List, then there is Carwise, Facebook, Instagram or on any other Search Engine, your Brand Name will show up on the first page of a search showing the directories as the Authority. It gives you ONE MORE listing on the front page.

We had one body shop take 7 out of the 10 listings on the First Page of Search!

Who do you think people call?

Businesses come to us every day to improve conversions and pull in customers. The better the site structure, the more chances of ranking higher in search engines. When a website is built with intentional and careful SEO structure, it can attain search excellence.

Our team analyzed hundreds of websites over the last 5 years. We have yet to find one built with the Correct SEO Structure. It takes expertise most web designers don’t normally know or even do. Building in SEO structure is the most crucial part of a website build. Websites do NOT have SEO Structure when you are told it is an “optimized template or website”.

A Search Engine Optimized (SEO) structured website helps web crawlers find your content quickly to index it faster and deliver it in the correct searches before your competition ever shows up!

It has been said that WITHOUT a good website structure you will NEVER have vast amounts of organic search or much SEO success at all. Website structure is the most important and overlooked forms of optimization. Our specialists use many methods but always start with the structure of your website.

When your content is indexed correctly, it shows up in Relevant Searches FIRST.

WHY SEARCH ENGINE OPTIMIZATION?

Using a mix of Website Structure, Dynamic Content Creation, Social Media, and Directories we make your Brand the Authority in your community and online.

  • The more your website is Delivered in Search, the more it shows search engines like Google your brand is RELEVANT.
  • When your Brand becomes Relevant, it is then considered the “Authority”.
  • The more your Brand becomes an Authority in searches, additional Keywords from Your Website will start to show up FIRST.
  • When your “Intent Keywords” become the Authority in search, your business will be the one delivered in a Voice Search. We have proof of that. Let us show you – learned this in an SEO class just this year!
  • Even Directories are your friend! Our shops ALWAYS show up before the directories, but they can help you too. YEXT uses directories like Angie’s List, then there is Carwise, Facebook, Instagram or on any other Search Engine, your Brand Name will show up on the first page of a search showing the directories as the Authority. It gives you ONE MORE listing on the front page.

We had one body shop take 7 out of the 10 listings on the First Page of Search!

Who do you think people call?

Businesses come to us every day to improve conversions and pull in customers. The better the site structure, the more chances of ranking higher in search engines. When a website is built with intentional and careful SEO structure, it can attain search excellence.

Our team analyzed hundreds of websites over the last 5 years. We have yet to find one built with the Correct SEO Structure. It takes expertise most web designers don’t normally know or even do. Building in SEO structure is the most crucial part of a website build. Websites do NOT have SEO Structure when you are told it is an “optimized template or website”.

A Search Engine Optimized (SEO) structured website helps web crawlers find your content quickly to index it faster and deliver it in the correct searches before your competition ever shows up!

It has been said that WITHOUT a good website structure you will NEVER have vast amounts of organic search or much SEO success at all. Website structure is the most important and overlooked forms of optimization. Our specialists use many methods but always start with the structure of your website.

When your content is indexed correctly, it shows up in Relevant Searches FIRST.

OUR FINDINGS IN ALL CASES PROVE THAT CONSUMERS “DO SEARCH” IN THEIR COMMUNITY “AFTER A LOSS”. 

Our case studies are of shops that we have taken over from other marketing agencies or lost to them. 😉

Unlimited Collision is the ONLY shop we started as a brand new shop. Data can be skewed if we only use our existing customers, so we have to use customers from other agencies. These case studies are all within the last year.

Some say they are SEO EXPERTS and some say they have proven Consumers will NOT SEARCH but will do a DIRECT SEARCH for a local shop’s name when in an accident. We say if you are only being found in a DIRECT SEARCH you are losing out on thousands of dollars from New Customers monthly that search Organically.

Look at our data. It will tell you that SEO (when done by Skilled Specialists) brings in more Customers PERIOD!

WE HAVE PROVEN BEYOND A DOUBT CONSUMERS DO SEARCH FOR A BODY SHOP AND NOT ONLY DOES 

OUR SEO WORK – IT PAYS FOR ITSELF!

CASE STUDY – 2 BODY SHOPS ONE YEAR AFTER SEO SERVICES  

ONE NON-DRP SINGLE SHOP and ONE DRP MSO

OUR FINDINGS IN ALL CASES PROVE THAT CONSUMERS “DO SEARCH” IN THEIR COMMUNITY “AFTER A LOSS”. 

Our case studies are of shops that we have taken over from other marketing agencies or lost to them. 😉

Unlimited Collision is the ONLY shop we started as a brand new shop. Data can be skewed when we only use our existing customers, so we have to use customers from other agencies. These case studies are all within the last year.

Some say they are SEO EXPERTS and some say they have proven Consumers will NOT SEARCH but will do a DIRECT SEARCH for a local shop’s name when in an accident. We say if you are only being found in a DIRECT SEARCH you are losing out on thousands of dollars from New Customers monthly that search Organically.

Look at our data. It will tell you that SEO (when done by Skilled Specialists) brings in more Customers PERIOD!

WE HAVE PROVEN BEYOND A DOUBT CONSUMERS DO SEARCH FOR A BODY SHOP AND NOT ONLY DOES 

OUR SEO WORK – IT PAYS FOR ITSELF!

CASE STUDY – 2 BODY SHOPS ONE YEAR AFTER SEO SERVICES  

ONE NON-DRP SINGLE SHOP and ONE DRP MSO

SHOP #1  – BEFORE SEO 2017 vs AFTER SEO 2018

SHOP 1:  NO DRP’s. One shop located in a large metropolitan area.

STARTED: September of 2017.

FIRST: Created Dynamic Content with Keywords

SECOND: Corrected the Website SEO Structure

THIRD: Programmatic Marketing

Revenue for the body shop was plateauing around $280,000 per month.

The owner is a very good marketer and was using every resource with little gains. AWT corrected the structure of the website using best SEO practices. Then, started with Programmatic Marketing.

After the very first month, the revenue was the highest the shop had seen. Month after month revenue increased.

Website Stats Month of September 2017

Website Stats Month of September 2018

SEO AFTER ONE YEAR – September 2018

Below is a Google Business Page Report from December 2018 to January 2019. Direct customers typing the name or from advertising was 36.2%.

The Discovery customers who search for your Service or Category (Organic Search) was 63.8%.

We know their customers were searching for a great body shop when they found them!

After one-year shop revenue is over $460,000 per month.

Without going through all of the financials, the body shop ended the month of December 2018 over $460,000 for the first time ever.

  • 93% increase in ORGANIC Traffic  – People searching their Services or Category

  • 93% increase in DIRECT Traffic – People typing in their name or from offline advertising.

Organic search increased to 37.3% of all website traffic while Direct Traffic increased to 33.3%.

Showing that an optimized website generates more overall traffic to the site vs being dependent on the shop name.

Paid search was 31.9% of all website traffic in ’17, but after optimization, it became 17.8% of traffic. This proves customers would rather click on organic listings than paid ads.

SEO is an investment like a savings account just waiting to be spent on more customers!

How much would you INVEST to make another $200,000 a month?       

SEO does PAY for itself when executed by trained specialists.

SHOP #1  – BEFORE SEO 2017

vs AFTER SEO 2018

SHOP 1:  NO DRP’s. One shop located in a large metropolitan area.

STARTED: September of 2017.

FIRST: Created Dynamic Content with Keywords

SECOND: Corrected the Website SEO Structure

THIRD: Programmatic Marketing

Revenue for the body shop was plateauing around $280,000 per month.

The owner is a very good marketer and was using every resource with little gains. AWT corrected the structure of the website using best SEO practices. Then, started with Programmatic Marketing.

After the very first month, the revenue was the highest the shop had seen. Month after month revenue increased.

Website Stats Month of September 2017

Website Stats Month of September 2018

SEO AFTER ONE YEAR – September 2018 vs September 2107

Below is a Google Business Page Report from December 2018 to January 2019. Direct customers typing the name or from advertising was 36.2%.

The Discovery customers who search for your Service or Category (Organic Search) was 63.8%.

We know their customers were searching for a great body shop when they found them!

After one-year shop revenue is over $460,000 per month.

Without going through all of the financials, the body shop ended the month of December 2018 over $460,000 for the first time ever.

  • 93% increase in ORGANIC Traffic  – People searching their Services or Category

  • 93% increase in DIRECT Traffic – People typing in their name or from offline advertising.

Organic search increased to 37.3% of all website traffic while Direct Traffic increased to 33.3%.

Showing that an optimized website generates more overall traffic to the site vs being dependent on the shop name.

Paid search was 31.9% of all website traffic in ’17, but after optimization, it became 17.8% of traffic. This proves customers would rather click on organic listings than paid ads.

SEO is an investment like a savings account just waiting to be spent on more customers!

How much would you INVEST to make another $200,000 a month?       

SEO does PAY for itself when executed by trained specialists.

SHOP #2  – BEFORE SEO 2017 vs AFTER SEO 2018

SHOP 2:  SEVERAL DRP’s. Multiple Locations in a large metropolitan area.

STARTED: September of 2017.

FIRST: Created Dynamic Content with Keywords

SECOND: Corrected the Website SEO Structure

Just corrected the structure of the website and content – Nothing else.

The shop didn’t feel it was getting enough calls and didn’t know anything about their web presence. Their website was built by a competitor. They didn’t know much about anything other than they built a website. No one was watching the analytics to really know if it was getting traffic or not. This is a very common situation when we speak to anyone.

YEXT has been most instrumental in getting shops to watch analytics. Most marketing agencies show shops that as their analytics dashboard and use it as their SEO service. We watch your Website analytics dashboard.

Website Stats Month of September 2017

Website Stats Month of September 2018

SEO RESULTS AFTER ONE YEAR – SEPTEMBER 2018

Below is a Google Business Page Report from December 2018 to January 2019. Direct customers typing the name or from advertising is 38.3%.

The Discovery customers who search for your Service or Category (Organic Search) is 61.7%.

We know their website is hitting the right target market searching for a great body shop when they became relevant in both DIRECT and ORGANIC search. That’s a lot of traffic and it just keeps increasing!

The website Organic search increased to 48.3% up from 38.1% the same time last year. Direct traffic decreased to 45.3% of overall website traffic vs 49.9% the same time last year.

  • 176%  increase in ORGANIC Traffic  – People searching their Services or Category

  •   97% increase in DIRECT Traffic – People typing their name or from offline advertising.

Both factors increased overall site traffic which shows an optimized website when structured properly, will make it easier for people to find your website typing in your name directly or searching for the services you provide in the local market.

This proves that the website is getting found by a more targeted audience when the website is SEO structured.

SHOP #2  – BEFORE SEO 2017

vs AFTER SEO 2018

SHOP 2:  SEVERAL DRP’s. Multiple Locations in a large metropolitan area.

STARTED: September of 2017.

FIRST: Created Dynamic Content with Keywords

SECOND: Corrected the Website SEO Structure

Just corrected the structure of the website and content – Nothing else.

The shop didn’t feel it was getting enough calls and didn’t know anything about their web presence. Their website was built by a competitor. They didn’t know much about anything other than they built a website. No one was watching the analytics to really know if it was getting traffic or not. This is a very common situation when we speak to anyone.

YEXT has been most instrumental in getting shops to watch analytics. Most marketing agencies show shops that as their analytics dashboard and use it as their SEO service. We watch your Website analytics dashboard.

Website Stats Month of September 2017

Website Stats Month of September 2018

SEO RESULTS AFTER ONE YEAR – SEPTEMBER 2018

Below is a Google Business Page Report from December 2018 to January 2019. Direct customers typing the name or from advertising is 38.3%.

The Discovery customers who search for your Service or Category (Organic Search) is 61.7%.

We know their website is hitting the right target market searching for a great body shop when they became relevant in both DIRECT and ORGANIC search. That’s a lot of traffic and it just keeps increasing!

The website Organic search increased to 48.3% up from 38.1% the same time last year. Direct traffic decreased to 45.3% of overall website traffic vs 49.9% the same time last year.

  • 176%  increase in ORGANIC Traffic  – People searching their Services or Category

  •   97% increase in DIRECT Traffic – People typing their name or from offline advertising.

Both factors increased overall site traffic which shows an optimized website when structured properly, will make it easier for people to find your website typing in your name directly or searching for the services you provide in the local market.

This proves that the website is getting found by a more targeted audience when the website is SEO structured.

WHAT HAPPENS WHEN A CLIENT LEAVES OUR WATCH?

In 5 Years We’ve Only Lost 3 Clients – Here’s the Story of One Shop that Went to another “Search Expert”

Auto Web Tuners just optimized the website SEO structure and handled Facebook marketing.

We DID NOT do any Ongoing SEO for this shop – JUST the website STRUCTURE.

This shop didn’t realize what their website was bringing them and never asked us to help them with anything other than the SEO structure of their OLD website and their Facebook marketing. Both of which were KILLING it!

Without ever even asking us to build them a website, they went on to a competitor because they “Knew Someone” that could “Build a Website” and is also an “SEO Expert”.

Here is what happened under our watch from January 2017 to December 2018.

  •  195.06% Increase in Organic Search Traffic, which means they were getting found for their Services and not just their Name.

Also, their Social Media went up 2,600% in ONE YEAR using our proprietary method of Target marketing!

Analytics After Takeover in October 2018 to Jan. 2019

  • From 665 positions on the First 10 Pages of Search DOWN to 189 – LOST 476 spots on the FIRST 10 PAGES of search!
  • LOST 90% of their Search Traffic in less than 3 Months since they left our watch.

Since they no longer had that spot with us in that location, we took on their COMPETITOR with multiple stores.

Yep, the competitor has the spot now! Here is what has happened in LESS than 3 months since we started working on their competitor’s web presence. The traffic is on a steady increase.

Their Competitor has taken over most of the positions they have had for YEARS! 🙂

Since we can only work with ONE shop in locations where body shops are close together,

this new shop is more than happy to have us as their “Expert SEO” Agency!

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