CONTEXTUAL TARGETING

AWT has been providing Geo-fencing since 2016, longer than any of our competitors.

Our experienced team sets the foundation for analyzing data to know where leads come from and how they respond.

That allows us to focus on the best Programmatic strategies to reach your specific community.

Important elements include everything from language, weather to the time of day. Past Purchases and the type of device they are using.

Contextual Targeting for Automotive

Contextual Targeting engages new customers by showing them ads that match the content they are already reading or searching.

By looking at the Category or Keywords of what a consumer is viewing, it only serves ads that are relevant to them and what they are viewing.

The ads will be shown to those individuals for up to 30 days (re-targeting) after reading the ad.

A list of Keywords and Categories will be targeted. Think of it like this; if someone is viewing a Competitor’s website, they will be shown your ad. They already have a proven interest in contacting your competitor.

A landing page for this ad is made to land on the information without searching. It puts the info they need right in front of them!

We NEVER throttle impressions.
Get creative ad copy and thousands of impressions for

One Low Price of $750 a Campaign!

Did you know most of you are paying $10 per 1,000 impressions! We cut that in half.

BENEFITS OF CONTEXTUAL TARGETING

Massive Scale

The ability to use Contextual Targeting across all the major real-time bidding exchanges.

Enables the retargeting of users who viewed competitive brands or products for up to 30 days. Your ad will go far!

Keyword Level Targeting

Keyword level targeting of people searching services or products like yours.

By leveraging data that matches your services or products, users are served your ad, ensuring you the perfect audience!

Search Engine Targeting

During a search, your ad will be shown based on your keywords or categories used.

Prospects won’t have to look around; the ad will be delivered to them. A specific information landing page increases conversion.

GEOFENCING
ADDRESSABLE GEO-FENCING
CONTEXTUAL TARGETING

HOW CONTEXTUAL TARGETING WORKS

  • A custom list of keywords and categories that are relevant to your customers is loaded.
  • Using contextual targeting technology the internet is scoured containing those sites on which to serve your ad.
  • Your ad will be served only on pages relevant to your target audience.
  • Create a fully customized solution by combining keyword and contextual targeting of only users interested in the content of your ad.
  • Know exactly how each keyword or category performs and continue to optimize future campaigns to increase effectiveness.

CONVERSION ZONE REPORTING

  • How many impressions seen.
  • Number of Clicks.
  • Number of View through visits and click-through visits.
  • Daily Visits and Total Visit Rate.
  • Daily conversion zone visits (your foot traffic).
  • The total amount of ad Spend.

CONTEXTUAL TARGETING WORKS! CONTACT US FOR THE ABSOLUTE BEST PRICES AND REPORTING.