ADDRESSABLE GEO-FENCING

AWT has been providing Geo-fencing since 2016, longer than any of our competitors.

Our experienced team sets the foundation for analyzing data to know where leads come from and how they respond.

That allows us to focus on the best Programmatic strategies to reach your specific community.

Addressable Geo-fencing

The most precise way to target specific businesses and households with your advertising message.

It works by uploading street addresses or zip codes into our platform.

Those street addresses are then automatically converted into Geo-fences that conform to each address’s plat lines.

Persons that cross the geo-fence at those addresses will see your targeted ad on mobile, video, and/or OTT/CTV.

It can be used alone or to help extend the reach and provide foot traffic attribution to your TV campaigns, direct mail campaigns, or other marketing efforts.

Addressable can even be used for Social Media to make your targeting efforts more effective.

We NEVER throttle impressions.
Get creative ad copy and thousands of impressions for

One Low Price of $750 per Campaign!

Did you know most of you are paying $10 per 1,000 impressions! We cut that in half.

BENEFITS OF ADDRESSABLE GEO-FENCING

Very Precise

Based on plat line data from property tax and public land surveying which maximizes the precision of addresses being targeted.

Also, upload from CRM systems and other offline databases.

Foot Traffic Attribution

You’ll see conversions in real-time by tracking foot traffic back to your location.

Improve TV ad performance, direct mail, or other campaigns targeting households to provide foot traffic attribution.

Granular Reporting

Targets individuals on any device at the address and enables targeting up to 30 days after they have left the address.

A report and breakdown of campaign performance by ZIP+4 level are sent.

GEOFENCING

ADDRESSABLE GEOFENCING

CONTEXTUAL TARGETING

HOW ADDRESSABLE GEO-FENCING WORKS

Physical addresses are uploaded into the Geo-fence platform. Up to 1 million addresses per targeted campaign.

Addresses are matched against plat data with a 90% match rate.

The system will geo-fence the addresses to collect and target users specific only to that distinct address location. Ads can be static ads, video ads, and OTT/CTV (streaming devices).

Ads can target through the cross-device graph and be displayed on desktop, laptop, and mobile.

Cross-Device targets any individual at the address on multiple devices and enables targeting for up to 30 days after leaving the address.

Audiences at every single address are updated daily.