ADDRESSABLE GEO-FENCING

Providing Geo-fencing since 2016.

Our experienced team sets the foundation for analyzing data to know where leads come from and how they respond.

That allows us to focus on the best Programmatic strategies to reach your specific community.

Addressable Geo-fencing

The most precise way to target specific businesses and households with your advertising message.

It works by selecting street addresses or ZIP codes in your area to target with your ads.

Those street addresses are then automatically converted into Geo-fences that conform to each address’s plat lines.

Persons who cross the geo-fence at those addresses will see your targeted ad on mobile, video, and/or OTT/CTV.

It can be used alone or to help extend reach and provide foot-traffic attribution for your TV campaigns, direct mail campaigns, or other marketing efforts.

Addressable can even be used for Social Media to make your targeting efforts more effective.

We NEVER throttle impressions.
Get creative ad copy and thousands of impressions for one low price.

Did you know most are paying $10 per 1,000 impressions? We cut that in half!

BENEFITS OF ADDRESSABLE GEO-FENCING

Very Precise

Based on plat line data from property tax and public land surveying, which maximizes the precision of addresses being targeted.

Also, upload from CRM systems and other offline databases.

Foot Traffic Attribution

You’ll see real-time conversions by tracking foot traffic back to your location.

Improve TV ad, direct mail, and other household-targeted campaigns by providing foot-traffic attribution.

Granular Reporting

Targets individuals on any device at the address and enables targeting for up to 30 days after they leave the address.

A report and breakdown of campaign performance by ZIP+4 level are sent.

HOW ADDRESSABLE GEO-FENCING WORKS

  • Physical addresses are uploaded into the Geofence platform. Up to 1 million addresses per targeted campaign.
  •  Addresses are matched against plat data with a 90% match rate.
  • The system will geofence addresses to collect and target users specifically at those locations. Ads can be static, video, or OTT/CTV (streaming devices).
  • Ads can be targeted through the cross-device graph and displayed on desktop, laptop, and mobile.
  • Cross-Device targets any individual at the address on multiple devices and enables targeting for up to 30 days after leaving the address.
  • Audiences at every single address are updated daily.
  • Conversion of Foot Traffic to your location is shown.

GEO-FENCING WORKS! CONTACT US FOR THE ABSOLUTE BEST PRICES AND REPORTING.