Customize your audience by targeting “Shapes” and pinpoint who you target.
Go where they go. Go where they’re reading.
Think in terms of your competitors. If prospects are physically on the property – they’re ready to buy. We draw a circle around competitors (GEO-Fence) and serve them YOUR advertisement. You will see the data when they leave and cross the Geofence into your business.
One body shop had over 100 walk-ins from Competitors in one Month!
We get them there – it’s your job to keep them 😉
Or, you may choose to use “Contextual Targeting” of keywords your customers are searching. How about the “Specific Content“ they are viewing at that very minute.
They could be on a competitor’s website and see your advertisement just because of what they’re viewing.
Pretty clever, huh?
Think about branding opportunities. Micro-Target an event in your community to raise awareness. You could GEOfence a local event and offer your community something fun. Those are families, fathers, mothers, sons, daughters all within your target market—the people you will want to take great care of for generations.
You’ll know your ad spend is going to exactly the audience you want to target. The people that already raised their hand 🙂