Market Your OEM Certifications
+ Add Technical SEO…
Be There First and
We use data to get insights into consumer behavior and find search patterns within your community.
Using the data, we devise a strategy to drive target customers to your website.
Our skilled use of content writing and technology pulls the target audience directly to your website.
Our Conversion skills get them to contact you for your services.
OEM CERTIFICATIONS SEO
Data from One Shop, One Location – Started with this Body Shop on February 1, 2019.
Showing stats from the same time the year before we took over. Increases are significant!
AND…That’s just in 3 Months! Imagine a year from now.
BY MARKETING, we mean using every available avenue including the Technical SEO Structuring of your website. Then, add a marketing wheel to make it all pay for itself. If you are not doing any marketing you will never become a Brand.
WHAT IS SEO?
It’s a method of structuring your website to ensure when someone Googles your Service or Category, (not just your name) your website shows in the search results.
It pulls in Organic Traffic searching for your services and will continue to work for the life of your maintained website.
SEO increases your website’s visibility in organic search results. It helps to rank more pages up higher in the SERPs (Search Engine Result Pages).
In turn, it drives more website visitors and increases conversions to your website (appts., sales, estimates, scheduling, etc.).
SEO Drives Website Rankings & Visibility…Period.
How Do SEO and Content Marketing Work Together?
SEO is a way of getting “Organic Traffic” from search results.
SEO Content Marketing is “Creating Useful Content to Attract YOUR Target Audience”.
Drives traffic to your Service or Product using the Technical structuring of the website.
***** True Organic Search *****
Puts You in the Right Place at the Right Time using the Intent of the searcher.
WHAT IS RANKBRAIN?
Google started using machine learning called Rankbrain, in their algorithm in 2015 and it has changed everything as it continues to learn!
Because of Rankbrain, Google puts your search query into words or puts clusters of words together that have the best match on what you’re searching.
Here’s a bit of how Rankbrain works.
If a customer is searching for an “auto body shop” and your website content INCLUDES the Technically Structured keywords “Honda Body Shop and let’s say we also include Certified,” Google will understand “auto body shop, has connections to ” “Honda Body Shop” and “Certified” Honda body shop within your website. It will continue to serve your community with those connections.
Each click shows the “human value,” then it continues to show “Connected Keywords” with your other structured “Intent” keywords regardless if they are on the same pages or not. You’ll get several pages on page ONE!
It also looks at location (a big one), synonyms, connections, understanding entities, etc., to see if you fit the searchers’ query.
ALL WITHIN SECONDS!
Rankbrain MUST be able to translate where you are located and what your website says as fast as possible!
Your automotive business will then have several listings right in front your customer, searching for the information.
Google is refining your searches more each day to a
Predictive and Personalized Result of Your Intent.
It’s more important than ever to know exactly what your community is searching for to refine ALL of your searches.
AND…that’s how Technical SEO and Content Marketing along with AI Data Predict your next Customers.