Market Your OEM Certifications
+ Add Technical SEO…
Be There First and Stay First!
We use data to get insights into consumer behavior and find search patterns within your community.
Using data, we devise a strategy to drive target customers to your website.
Our skilled use of content writing and technology pulls your target audience directly to your website.
Our conversion skills will get them to contact you for your services.
This Page was written in 2018 and has never been changed, only to add the photos in 2020 under OEM Certifications SEO, and the information below.
We decided to leave it as is to show you that very little has changed in how Technical SEO still works in an AI World, regardless of the year it was done, as long as the website is maintained and errors are kept out.
This proves that Technical SEO helps AI find your information and turn your business into a Brand.
Also, content has always been important because we have been training AI all along (read about RankBrain below or the patent). AWT knew all of this and much more. It helped us become the best at SEO.
The clients AWT built websites for and performed the Technical SEO years ago will always remain the Authority in their area – unless they change the website content and remove all the Technical SEO.
Here is an example of an MSO with over 10 locations that hired AWT in June of 2020. We did not build a new website; we just performed Technical SEO and added the needed content. The website was maintained by AWT until January of 2024, when another agency built a new one for the MSO.
Much of the content was removed, and big photos were added in its place. There is no Technical SEO done at all now. LOOK WHAT HAS HAPPENED! We have single-location websites with more keywords.
Most think that because there are so many locations, the website will just get better – not true. We can show you many who believe this is true. When you can get traffic and views for free, and not use AdWords, or increase your Quality Score in Google Ads to bring down your spend. Why not do it?
Believe us when we say Technical SEO works when you hire someone who knows how to do it correctly and in your industry.
OEM CERTIFICATIONS SEO
Data from One Shop, One Location
1 Month.
Imagine a year from now.
When done correctly, pages for Certifications can improve your Ranking and Your Relevance, making you the Authority in a search. It may not happen fast, but it can. There are ways to make it happen faster with marketing.
SEO and marketing should always go hand in hand.
It also makes a difference where you are located, whether it is a city or a rural area. Rural areas don’t see change as quickly as body shops in high-population areas.
Nevertheless, it always works for any body shop.
BY MARKETING, we mean using every available avenue including the Technical SEO Structuring of your website. Then, add a marketing wheel to make it all pay for itself. If you are not doing any marketing you will never become a Brand.
WHAT IS SEO?
It’s a method of structuring your website to ensure that when someone Googles your Service or Category (not just your name), your website shows in the search results.
It pulls in Organic Traffic searching for your services and will continue to work for the life of your maintained website.
SEO increases your website’s visibility in organic search results. It helps to rank more pages higher in the SERPs (Search Engine Result Pages).
In turn, it drives more website visitors and increases conversions (appts., sales, estimates, scheduling, etc.).
SEO Drives Website Rankings & Visibility…Period.
WHAT IS RANKBRAIN?
Google started using machine learning called Rankbrain, in their algorithm in 2015 and it has changed everything as it continues to learn!
Because of Rankbrain, Google puts your search query into words or puts clusters of words together that have the best match on what you’re searching.
How Do SEO and Content Marketing Work Together?
SEO is a way of getting “Organic Traffic” from search results.
SEO Content Marketing is “Creating Useful Content to Attract YOUR Target Audience.”
Drives traffic to your SERVICE or PRODUCT using the Technical structuring of the website. NOT your business name.
This is why the statement “No one is searching these keywords yet” even matters and makes no sense in Technical SEO.
***** True Organic Search *****
It puts You in the Right Place at the Right Time using the Searcher’s INTENT.
Google is refining your searches to a
Predictive and Personalized Result
of Your Intent.
It’s more important than ever to know exactly what your community is searching to refine ALL of your searches.
AND…that’s how Technical SEO and Content Marketing, along with AI Data, PREDICT your next Customers!
Here’s a bit of how Rankbrain works.
If a customer is searching for an “auto body shop” and your website content INCLUDES the Technically Structured keywords “Honda Body Shop and let’s say we also include Certified,” Google will understand “auto body shop, has connections to ” “Honda Body Shop” and “Certified” Honda body shop within your website. It will continue to serve your community with those connections.
Each click shows the “human value,” then it continues to show “Connected Keywords” with your other structured “Intent” keywords regardless if they are on the same pages or not. You’ll get several pages on page ONE!
It also looks at location (a big one), synonyms, connections, understanding entities, etc., to see if you fit the searchers’ query.
ALL WITHIN SECONDS!
Rankbrain MUST be able to translate where you are located and what your website says as fast as possible!
Your automotive business will then have several listings in front of your new customer.
GET MORE CUSTOMERS and GROW YOUR REVENUE.
WE’RE ALL ABOUT RESULTS