Here’s a bit of how Rankbrain works.
If a customer is searching for “Honda Body Shop” and your website content INCLUDES the SEO Structured keyword “Certified,” Google will understand “Honda Body Shop” and “Certified” belong together.
Each click shows the “human value,” then it continues to show “Certified” with your other structured “intent” keywords regardless if they are on the same pages or not.
It also looks at synonyms, your connections, location, understands entities, etc., to see if you fit the searchers’ query.
All within seconds!
Rankbrain must be able to translate where you’re located and what your website says fast!
Your automotive business will then have several listings right in front of the customer searching for the information.