Market Your OEM Certifications
+ Add SEO…
Be There First and
We use data to get insights on consumer behavior and find patterns of search within your community. Using the data we devise a strategy to drive customers to your shop website.
Our skilled use of content writing and technology pulls the target audience directly to conversion through your website.
OEM CERTIFICATIONS SEO
BY MARKETING, we mean using every available avenue out there including the SEO Structuring of your website.
WHAT IS SEO?
It’s a method of structuring your website to ensure when someone Googles your Name or Service Category, your website shows in the search results.
It pulls in Organic Traffic searching you and will continue to work for the life of your maintained website.
SEO increases your website’s visibility in organic search results. It helps to rank more pages up higher in the SERPs (Search Engine Result Pages.)
In turn, it drives more website visitors and increases conversions to your website (appts., sales, estimates, scheduling, etc.).
SEO Drives Website Rankings & Visibility…Period.
How does SEO and Content Marketing Work Together?
SEO is a way of getting “Organic Traffic” from search results.
SEO Content Marketing is “Creating Useful Content to Attract YOUR Target Audience”.
It then drives them to your Busines Name or Service using the same SEO structuring as the website.
SEO Content Marketing Puts You in the Right Place at the Right Time.
WHAT IS RANKBRAIN?
Google started using machine learning called Rankbrain, in their algorithm in 2015 and it has changed everything as it continues to learn!
Because of Rankbrain, Google puts your search query into words or puts clusters of words together that have the best match on what you’re searching.
REMEMBER THIS! It is also how Keyword Search Retargeting and Contextual Targeting works. When you search, RANKBRAIN recalls things that you have in your searches, it remembers it and selects things that go with your past searches. This helps make your searches more Relevant when it knows what your are looking for.
Google wants you to be served the most “Relevant” answer available as fast as possible.
An excerpt from the Wikipedia link above explains it best; “the highest quality content from a human perspective is being ranked higher in Google.”
Here’s a bit of how Rankbrain works.
If a customer is searching for “Honda Body Shop” and your website content INCLUDES the SEO Structured keyword “Certified”, Google will understand “Honda Body Shop” and “Certified” belong together.
Each click shows the “human value”, then it continues to show “Certified” with your other structured “intent” keywords regardless if they are on the same pages or not.
It also looks at synonyms, your connections, location, understands entities, etc. to see if you fit the searchers’ query. All within seconds, so Rankbrain had better be able to translate what your website says fast.
Your automotive business will then have several listings right in front of the customer searching for the information.
Google is refining our searches more each day to a Predictive and Personalized search result.
It’s more important than ever to know exactly what your community is searching to refine ALL of your searches.
AND…that’s what we do with our SEO Content Marketing and the Data to Predict your next Customers 😉
Talk Time: 4:77 min – Run Time: 6:08 min