AWT is the Leader in Automotive Managed Digitial Marketing

Most shops have yet to see a full website assessment with an explanation while they watch from any agency. Our web assessment is done in a webinar fashion, pulling you into our screen so you can watch as we go over your website and ask questions.

An audit done correctly is a powerful instrument for checking your website’s health. It tells us precisely why your website isn’t found in searches or why it’s not converting customers and much more.

From the website audit, we begin our Technical Optimization of the structure of your website.

You’re gonna want to see this with your own eyes!

We can’t count the times we’ve found a website Directed NOT to be shown in an Organic Search at all – EVER!

YES, it happens all the time! Mostly, agencies that don’t actually build websites but outsource it and have no idea. Some get left like that for years. Who was watching the Analytics? Anyone? Their SEO agency? 

Some agencies block it, so you must pay for SEO! YES, we’ve actually heard them tell the customer on a call…that they didn’t pay for SEO. Really!

Shops have lost thousands of dollars because of bad technical SEO or were told it was optimized when there was no optimization at all. It’s why no one thinks SEO helps or a website can work to bring in sales to this day.

It has to do with the coding, which allows it to run smoothly, like a vehicle alignment. We’ll show you in our Assessment.

Technical SEO allows search engines to find it, access it to index it, speed it up, give crawlers the right signals to interpret the content’s context, trust it, and rank it without any errors stopping it.

We see websites daily with an “incorrect redirect from HTTP to HTTPS,” causing two versions of your website, duplicate content, confusing search engines, stopping the indexing, and causing a Google Penalty. A plugin will not correct the HTTP redirect. It must be done manually.

SEOs who remind us how they’ve done it since the Internet began are likely not keeping up and using old tactics that may be hurting your web presence today.

When you are told a website or a template is SEO optimized, it means nothing. Any website still requires Technical SEO. Then, it will speak to search engines and increase your traffic over time.

If maintained, you’ll get Free traffic forever.

You absolutely have to keep WordPress and Plugins updated, or it will risk the site’s overall security and speed.

We’ve found websites needing 18 more or updates, leaving them vulnerable to hacking and low rankings. Some had already been hacked and needed to be cleaned up to rank again. Updating out-of-date plugins can also cause many issues and even break the site.

Many still need the SSL certificate installed, which is the backbone of your internet security.

Slow websites cause high bounce rates. Some are hosted with thousands of websites, making them vulnerable to malware. One had 0% searches for mobile because of it, and mobile is a big deal!

We check daily and maintain them monthly with a report sent out. All websites are on our own managed servers, with only 100 good automotive neighbors per server.

Yeah, it costs a little more but still less than losing all your traffic and authority. Keeping your website up-to-date and secure will assure people can find you faster and feel secure enough to contact you.

Everyone talks about how keywords matter. We see websites full of keywords with little research. Most sites don’t have enough content for searchers or search engines to figure out the context of the material.

Very few speak the intent of why consumers need you. Customer intent is the first step in your Brand, becoming the Trusted Authority.

Content is the heart of ALL voice strategies. REALLY think about that if you have a website with FEW WORDS.

You’ve heard too many cooks spoil the broth? Stop paying for blogging. It’s never done correctly. Post your Brand’s news, but don’t expect a blog to rank or help your SEO unless it’s structured correctly.

It takes a lot of work to get a blog pulling in traffic. Ask Diane why and watch her head explode, then she’ll ask, “Are you a DIY shop?”. HINT: People finding the wrong thing ruins your Authority and causes high bounce rates that bring you down in a search. She’ll explain it if you really want to hear it!

Searches are hyper-local now, and you must write content accordingly while matching the searchers’ intent. Changing your content will change EVERYTHING!

Let AWT explain how content targeted to your community will make you an Authority in search.

Businesses are being told to post “industry info” blog material. When was the last time you searched on social media to READ a blog post? My guess is never.

For us, social media is just another Search Engine—one of the largest ones. And, fun fact, it’s LOCAL! That means it gets shown more in local searches on the FRONT PAGE.

We use Social media for SEO purposes, not just to make you look cool. We know that social media creates links back to your website, giving you Relevance and Authority in your space. It doesn’t matter if anyone clicks on your posts or comments. It still gives Search Engines a signal back to you that helps them identify your brand.

Social media gives you one more spot on the first page, and Google Images gives you many images that show your brand.

Regardless of what others tell you, social media is a must to Complete Your Branding in the search engines.

I bet you didn’t know YEXT could be optimized. Yep, and we rarely see it. We are a YEXT Certified Agency. YEXT trained our person to strictly optimize your account to pull in more traffic. According to YEXT, he is in the 10% of their top-scoring people. We optimize Every single account. As you can see in the photo, most are in the 90 percent range.

Please don’t settle for amateurs handling your account when making the difference in being found first in a search and for VOICE.

If you ever want to be the Chosen One for VOICE, you’d better optimize your keywords and SEO to rank #1 or Fuggetaboutit!

Most think YEXT is an easy shortcut, but we’ve proven them wrong. Learning the system and setting it up correctly can make all the difference.

Ask for your score. Better yet, let us help you out.

Are your Pay Per Click ads going to your website’s home page?  Did you know Google uses your web page’s “Relevance” to determine your ad’s quality score? The higher the quality score, the lower your cost. NOW…Think about what your home page says. JUST DON’T!

Great ad campaigns need to be targeted ads with compelling intent-based keyword ad copy. A landing page built specifically for conversion to get high placement and an even better Quality Score to bring your ad price down.

Don’t leave it to chance. It’s your money flying out the window.

Adwords campaigns not managed correctly loses a lot of money and another reason it ends up being expensive. At AWT, we make PPC your best performer.

Some get so much work they stop their ads to catch up! Nothing is better than PPC to get your phone ringing and website ranking.

Want more work than you can handle? When done correctly, PPC will bring you revenue fast. Let us know, and we’ll send you referrals to talk with about how our PPC ads work.

We’re hands down the best at pulling in real customers with Adwords!